"The best fashion show is definitely on the street. Always has been and always will be." - Bill Cunningham

With a fresh focus on the attitudes of the Nobody Denim girl, a more demanding, more knowledgeable and altogether edgier individual, the New York City shoot talks to Nobody Denim's increasing global appeal.

Featuring Lola McDonnell and styled by Megha Kapoor the campaign contains a range of inspiring images shot on the iconic streets of Soho, New York.

Made in Melbourne, Australia, the collection includes 10 new season styles, plus our sell-out #PowerBlk style in the Cult Skinny. Refreshingly effortless and methodically destroyed, the collection stays true to the modern line throughout, with authentic denim hand writing and a sculpting fit that is sure to flatter. A simple colour palette of black, grey and indigo blues marks the series of wardrobe staples. The range introduces the new on-trend silhouette of the moment, the cropped flare in Celebrate and PowerBlk.

Photographer: James Nelson

Stylist: Megha Kapoor

Model: Lola McDonnell