Unfinished business as we play with artfully frayed seams and raw hems.

#RawState: A campaign celebrating the brand as a global style authority whilst drawing inspiration from its easy elegance and sophistication, qualities quintessential to the Nobody Denim brand.

Playing with classic denim styles we have remixed traditional denim ideas, with extreme finishes of frayed hems and artfully placed detailing.

Featuring model Annely Bouma and styled by Bridie Gilbert, the campaign contains a range of inspiring images shot in studio and on the streets of London.

Made in Melbourne, Australia, the #RawState collection includes 30 new season styles. A simple colour palette of black, grey and indigo blues marks the series of wardrobe staples.